How to Approach the Youth in your Marketing Efforts
A significant portion of the population is comprised of millennials. Generation Z members also take up another significant portion of the overall population. When you put those two groups together; you find that they make up about half the overall population in the country. When you are in business, especially marketing, you have to consider this figure.
That combination of youth in the overall population shares some special characteristics; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is a roadmap to take when marketing to Gen Z and the millennials.
These groups care about the experience in the event. The older generations were interested in the functionality of a product or service. That leaves you with the task of talking about the experiences they can expect from using your products and services. You therefore need to show them what impact your products and services bring to their lifestyle.
Online marketing will be our preferred marketing approach. One distinguishing characteristic of those groups is their lives have been filled with the internet and smart devices. None of them is ever really offline. If you need to reach them; your efforts need to be more focused on online channels. Social media platforms will replace all your print and traditional media options.
You also need to explain your brand to them. You cannot expect them to buy a product on the basis that it works. They want to know if the vision and mission of the brand behind the product is one they can concur with. It helps if your brand is one that takes into consideration some of their major issues. They normally show concern for things like global warming and climate change. Selling eco-friendly products make it easier for them to pick yours off the shelves.
You need to then think along the lines of gamification marketing. It is a marketing strategy in which you use gaming techniques such as ranking lists, competition, and scoring systems. You can tell when you decide to sell fitness devices. You can initiate competitions all over the country in which customers attempt to outrun each other. They will see in action how effective the devices are in the collection and sharing of their data. The result of such a competition is increased attention on the products, and the willingness of the population to buy them.
You will face some unique situations when marketing to Gen Z and millennials. They come with some special and ever-changing tastes and preferences. You only need to do what this guide tells you, and you are on your way to tapping into that market.
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